Hi, I’m Yellie, a digital strategist turned full-time content creator.

After getting laid off from my six-figure job in corporate account management, I finally had the time to do what I always knew I was supposed to: bet on myself. I’ve spent years helping brands grow online through website management, content strategy, and digital marketing, but I wasn’t fully applying those tools to my own platform. That changed on April 1, 2025.

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I started posting consistently, leaned into storytelling, and used the same strategies I once reserved for clients. In just 30 days, I grew my TikTok from 280 followers to over 40,000. Not through gimmicks, but through clarity, content structure, and community-building.

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Now I specialize in TikTok Page Audits that help creators show up with purpose and grow with strategy. I break down what’s working, what’s not, and how to shift your content to reach the right audience. Whether you’re trying to get seen, get paid, or just get unstuck, I help you make TikTok make sense.

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Outside of content, I’m a wife, a mom, and someone who loves a good home-cooked meal. I’ve worked with major brands, faith-based orgs, and creative entrepreneurs, but my favorite thing is still helping people see what’s possible when they stop playing small.

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If you're ready to grow, let’s work.